Services
BRAND CONSULTANCY IN SUSTAINABILITY
Our Services For You
Sustainable Design Consultancy can help businesses integrate sustainable practices into their operations and design processes.
Sustainable business development is a strategy that incorporates environmental, social, and economic factors into decision-making. It aims to create a positive impact on the planet, society, and the company’s bottom line.
‘Shomaa Designs’ promotes brands practicing Regenerative Design. It is a holistic design approach that goes beyond minimizing environmental impact. It aspires to create systems that actively improve the health and well-being of the planet and its inhabitants. Shomaa Designs Regenerative Consultants help organizations implement regenerative design principles into their businesses.
Benefits of Regenerative Design:
- Creates a positive impact on the environment
- Improves human health and well-being
- Boosts innovation and creativity
- Leads to more resilient and adaptable systems
By incorporating regenerative design principles into your business, you can create a more sustainable and positive future for yourself and the planet.
Industry Expertise
WE PROMOTE CIRCULAR FASHION
Circular Fashion is a system that aims to extend the life cycle of clothing and textiles. It’s a move away from the traditional linear model of take-make-dispose, which has a significant environmental impact. Design Clothes for longevity, this means using durable materials and timeless designs that won’t go out of style quickly. Use sustainable materials, natural fibres like organic cotton or recycled materials. Brands can take back old clothes to resell, recycle, or upcycle.
WE PROMOTE HANDICRAFT INDUSTRY
Handicrafts are made from natural, renewable materials like bamboo, jute, wool, and clay. This reduces dependence on synthetic materials that require high energy for production and release harmful toxins during manufacturing. Artisans use traditional techniques that often require minimal machinery, reducing reliance on fossil fuels. Handcrafted items are typically produced locally, which minimizes transportation emissions compared to mass-produced goods that travel long distances.
WE PROMOTE HORECA INDUSTRY
HORECA Industry, encompassing hotels, restaurants, and cafes, can implement various, sustainability practices to minimize its environment impact, implement strategies like menu planning, portion control, and composting food scraps. Partner with local farmers and producers to reduce transportation emissions and support the community. Invest in energy-efficient appliances, low-flow fixtures. Encourage recycling of paper, plastic, glass, and metal waste. Opt for biodegradable or compostable packaging materials.
WE PROMOTE WELLNESS INDUSTRY
Ayurveda is a traditional Indian system of medicine that has been around for over 3,000 years. It emphasizes a holistic approach to well-being, focusing on the balance between the mind, body and soul. The Ayurvedic wellness brands use natural, plant-based ingredients to nourish, soothe, and purify the skin. Some brands offer detoxifying products or recommend dietary changes to eliminate impurities that can manifest on the skin. Products incorporate essential oils like lavender or clary sage known for their calming and mood-lifting properties. Brands can recommend incorporating their products into self-care rituals like massage or meditation, promoting relaxation and reducing stress.
Brand Positioning Driven by Insights
We craft captivating brand narratives, strategic positioning in your industry, and visually stunning identities that captivate your customer and carve out a memorable space in sustainability, ensuring your brand shines brighter than the rest. Embark on a transformative journey with our comprehensive Brand Consulting services. We specialize in competitor analysis, product market fit, distribution channel, customer segmentation, demographic analysis, data-driven branding solutions, leveraging extensive market research and analysis to maximize your brand value and ROI. From positioning a sustainable brand identity to establishing trust with your customer, we guide you through every step of the process. Our strategic approach ensures that your brand resonates with your target market, driving engagement and loyalty. Experience the power of research-based branding and unlock the full potential of your Industry.
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Product Launch
‘Shomaa Designs’ Biophilic & Regenerative Design Consultancy focus on helping organizations implementing practices that create a positive impact on the environment and Businesses. Our approach goes beyond sustainability, aiming for restorative and beneficial outcomes. Our advise on various aspects, including:
Planning
- Competitor Analysis of current product line
- Brand Strategy
Marketing
- Brand Positioning & Brand Architecture
- Marketing Strategy
Design
- Regenerative Product Design
Strategy
- Rapid Unlock Workshop
- Product Market Fit
- Crafting Business Plan
Launch
- Deploy Strategic Networks with compelling business need
Strategic Partnership Development
We specialize in devising comprehensive strategies to drive sales through omni-channel platforms, including B2B, Retail, HORECA, Export and more. Leveraging our extensive network and expertise, we craft personalized approaches that resonate with your target customer and maximize your sales opportunities. Whether you’re looking to expand your reach or optimize existing channels, our strategies are designed to fuel growth and propel your business forward in the dynamic sustainable industry. Experience the transformative impact of our sales strategies and elevate your business to new heights of success.
BIOPHILIC & REGENERATIVE DESIGN CONSULTANCY
Here in Shomaa Designs we help clients design offices and homes using regenerative design principles:
Focus on human well-being: Regenerative design goes beyond sustainability to create spaces that actively improve health and well- being. Incorporate natural light, ample ventilation, and access to nature to boost mood and productivity.
- Prioritize resource efficiency: We help clients minimize their environmental impact by using energy-efficient systems, water-saving fixtures, and locally sourced, recycled materials.
- Embrace biomimicry: Draw inspiration from nature’s closed-loop systems. Encourage rainwater harvesting, greywater recycling, and on-site composting to create a more self-sufficient space.
- Design for adaptability: Consider spaces that can be easily reconfigured for future needs. This reduces the need for renovations and associated waste.
- Integrate nature: Biophilic design incorporates natural elements to enhance occupant well-being. Encourage clients to introduce plants, and views of nature.
Biophilia
Bio means “life or living things”, philia means “love”. Biophilia can be translated to Love to life. It was first used by Erich Fromm in 1964 to describe a psychological orientation of being attracted to all that is alive and vital. But the term became popular when Edward Osborne Wilson wrote the book “Biophilia” in 1984. This book proposed the deep affiliations that humans have with nature and that they are rooted in our biology. Unlike phobias and fears that people have of things in the natural world, philias are the attractions and positive feelings that people have toward certain habitats, activities, and objects in their natural surroundings. Biophilic design experiments are at a tipping point, and the concept is transforming cities, home design, workplaces and hotels.
Hans Bruyninckx executive director of the 2014 Intergovernmental Panel on Climate Change (IPCC), states “We urgently need to reduce global emissions to avoid the most extreme impacts. The window for action is closing fast.” If we focus on sustainability in order to achieve a sustainable balance between our needs and the health of our life support (nature), we have to constantly lower human ecological footprint because the population is increasing.
Regenerative Design
Van der Ryn argues that green design only slows the rate of destruction. Our designers are increasingly prepared to acknowledge that design practices not only need to do no harm, they must initiate regenerative processes to replace the degeneration resulting from past practices.
Regenerative design is a holistic design approach that moves beyond basic high performance design towards renewal-focused impacts and metric-driven targets for carbon, water, nutrients, air, biodiversity, social and health categories. Regenerative design aspires to realize net positive benefits in these areas and move towards long-term circularity. It’s about designing systems that not only minimize harm but also actively improve the health of ecosystems and human well-being. Regenerative design can be applied to a wide range of fields, from architecture and landscape design to product design and business.
Biophilic & Regenerative Design Goes Beyond Sustainability
The term has “sustainability” become a catch phrase for anyone who is making an effort to lessen the impact of their lives or lessen the impact of the products they produce. But why would we simply want to sustain our environment and ourselves? Why wouldn’t we want, let alone feel the need, to do it better and go beyond sustainability and strive for health, equilibrium and wealth? Meeting the needs of a sustainable lifestyle is like meeting the minimum requirements for life in the now and in the future. Our goal should not be a sustainable human dynamic; it should be a regenerative dynamic. It is plain and simple, humans live in a counterproductive manner that is degrading the quality of our world and proliferating the permanence of the damage that is being done.
Sustainable design and construction have been important considerations in the architecture, building and product industry for many years. However, there is a growing recognition that simply being sustainable is not enough to address the pressing environmental and social challenges we face today. We must move beyond simply minimizing the harm done to nature and start to consider design as a practice modeled on nature and natural system performance before human development. Sustainable design practices have enabled the architecture industry to work towards achieving net-zero carbon, water, and waste in many facets of the built environment.
Shomaa Designs has helped businesses to incorporate Regenerative Design practices into lifestyle products and handicraft design in several ways:
- Material selection: Opt for natural, recycles, or locally sourced materials like organic fibers, bamboo, reclaimed wood, or upcycled materials. This minimizes environmental impact and promotes resource conservation.
- End-of-life considerations: Design crafts for disassembly, reuse, or biodegradability. Consider using traditional joinery techniques that don’t involve glue, or design products that can be repurposed for other uses at the end of their lifespan.
- Natural inspiration: Draw inspiration from nature’s forms and functions for innovative and sustainable designs. Biomimicry can lead to beautiful and functional crafts that are also kind to the environment.
- Socially conscious practices: Support artisans and communities that prioritizes fair labor practices and traditional techniques. This promotes cultural heritage and empowers local communities.