Brand Positioning Driven by Insights

Here in Shomaa Designs, we craft captivating brand narratives, strategic positioning in your industry, and visually stunning identities that captivate your customer and carve out a memorable space in sustainability, ensuring your brand shines brighter than the rest. Embark on a transformative journey with our comprehensive Brand Consulting services. We specialize in competitor analysis, product market fit, distribution channel, customer segmentation, demographic analysis, data-driven branding solutions, leveraging extensive market research and analysis  to maximize your brand value and ROI. From positioning a sustainable brand identity to establishing trust with your customer, we guide you through every step of the process. Our strategic approach ensures that your brand resonates with your target market, driving engagement and loyalty. Experience the power of research-based branding and unlock the full potential of your Industry.

Strategic Partnership Development

We specialize in devising comprehensive strategies to drive sales through omni-channel platforms, including B2B, Retail, HORECA, Export and more. Leveraging our extensive network and expertise, we craft personalized approaches that resonate with your target customer and maximize your sales opportunities. Whether you’re looking to expand your reach or optimize existing channels, our strategies are designed to fuel growth and propel your business forward in the dynamic sustainable industry. Experience the transformative impact of our sales strategies and elevate your business to new heights of success.


Here in Shomaa Designs we help clients design offices and homes using regenerative design principles:

  • Focus on human well-being: Regenerative design goes beyond sustainability to create spaces that actively improve health and well- being. Incorporate natural light, ample ventilation, and access to nature to boost mood and productivity.
  • Prioritize resource efficiency: We help clients minimize their environmental impact by using energy-efficient systems, water-saving fixtures, and locally sourced, recycled materials.
  • Embrace biomimicry: Draw inspiration from nature’s closed-loop systems. Encourage rainwater harvesting, greywater recycling, and on-site composting to create a more self-sufficient space.
  • Design for adaptability: Consider spaces that can be easily reconfigured for future needs. This reduces the need for renovations and associated waste. 
  • Integrate nature: Biophilic design incorporates natural elements to enhance occupant well-being. Encourage clients to introduce plants, and views of nature.


Bio means “life or living things”, philia means “love”. Biophilia can be translated to Love to life. It was first used by Erich Fromm in 1964 to describe a psychological orientation of being attracted to all that is alive and vital. But the term became popular when Edward Osborne Wilson wrote the book “Biophilia” in 1984. This book proposed the deep affiliations that humans have with nature and that they are rooted in our biology. Unlike phobias and fears that people have of things in the natural world, philias are the attractions and positive feelings that people have toward certain habitats, activities, and objects in their natural surroundings. Biophilic design experiments are at a tipping point, and the concept is transforming cities, home design, workplaces and hotels.

Hans Bruyninckx executive director of the 2014 Intergovernmental Panel on Climate Change (IPCC), states “We urgently need to reduce global emissions to avoid the most extreme impacts. The window for action is closing fast.” If we focus on sustainability in order to achieve a sustainable balance between our needs and the health of our life support (nature), we have to constantly lower human ecological footprint because the population is increasing.

Regenerative Design

Van der Ryn argues that green design only slows the rate of destruction. Our designers are increasingly prepared to acknowledge that design practices not only need to do no harm, they must initiate regenerative processes to replace the degeneration resulting from past practices.

Regenerative design is a holistic design approach that moves beyond basic high performance design towards renewal-focused impacts and metric-driven targets for carbon, water, nutrients, air, biodiversity, social and health categories. Regenerative design aspires to realize net positive benefits in these areas and move towards long-term circularity. It’s about designing systems that not only minimize harm but also actively improve the health of ecosystems and human well-being. Regenerative design can be applied to a wide range of fields, from architecture and landscape design to product design and business.

Biophilic & Regenerative Design Goes Beyond Sustainability

The term has “sustainability” become a catch phrase for anyone who is making an effort to lessen the impact of their lives or lessen the impact of the products they produce. But why would we simply want to sustain our environment and ourselves? Why wouldn’t we want, let alone feel the need, to do it better and go beyond sustainability and strive for health, equilibrium and wealth? Meeting the needs of a sustainable lifestyle is like meeting the minimum requirements for life in the now and in the future. Our goal should not be a sustainable human dynamic; it should be a regenerative dynamic. It is plain and simple, humans live in a counterproductive manner that is degrading the quality of our world and proliferating the permanence of the damage that is being done.

Sustainable design and construction have been important considerations in the architecture, building and product industry for many years. However, there is a growing recognition that simply being sustainable is not enough to address the pressing environmental and social challenges we face today. We must move beyond simply minimizing the harm done to nature and start to consider design as a practice modeled on nature and natural system performance before human development. Sustainable design practices have enabled the architecture industry to work towards achieving net-zero carbon, water, and waste in many facets of the built environment.

Shomaa Designs has helped businesses to incorporate Regenerative Design practices into lifestyle products and handicraft design in several ways:

  • Material selection: Opt for natural, recycles, or locally sourced materials like organic fibers, bamboo, reclaimed wood, or upcycled materials. This minimizes environmental impact and promotes resource conservation.
  • End-of-life considerations: Design crafts for disassembly, reuse, or biodegradability. Consider using traditional joinery techniques that don’t involve glue, or design products that can be repurposed for other uses at the end of their lifespan.
  • Natural inspiration: Draw inspiration from nature’s forms and functions for innovative and sustainable designs. Biomimicry can lead to beautiful and functional crafts that are also kind to the environment.
  • Socially conscious practices: Support artisans and communities that prioritizes fair labor practices and traditional techniques. This promotes cultural heritage and empowers local communities. 

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